As a universal symbol of creativity, rebellion, healing, and community. A handful of cultural icons have carried the plant into the mainstream, making it part of music, comedy, and everyday conversation. Figures like Snoop Dogg, Cheech & Chong, Seth Rogen, Wiz Khalifa, and Willie Nelson lit the path forward for the culture.
Long before it was widely accepted, Cheech Marin and Tommy Chong made it the punchline and hero of their stand-up and film careers. In the 1970s, movies like Up in Smoke pushed the plant into pop culture with humor, satire, and a wink to the underground. For many, Cheech & Chong were the first introduction into the culture.
Cheech & Chong created comedy, Willie Nelson made it soulful. The country music legend built his career on outlaw anthems and heartfelt ballads, but his open love for flower turned him into an activist as well as an artist.
When you think of hip-hop, you think of Snoop Dogg. From his early days on The Chronic to his global status today, Snoop has been synonymous with culture, rolling, and celebrating the plant as a lifestyle.
Beyond music, he’s a serious entrepreneur: Leafs by Snoop was one of the first celebrity brands, and his investment firm Casa Verde Capital has put millions into startups. For Snoop this is more than culture, it’s community, passion and commerce all wrapped in his unmistakable cool.
If Snoop is the pioneer, Wiz Khalifa is the modern heir. With songs like Kush & Orange Juice and his Taylor Gang movement, Wiz brought the culture to a new generation.
His Khalifa Kush strain became a benchmark for celebrity branding. Wiz represents how the plant has moved from the underground into polished, mainstream success, while still staying rooted in authenticity.
While comedians have always cracked jokes, Seth Rogen turned those jokes into business. The Canadian actor, writer, and director made the plant central to movies like Pineapple Express, helping a new era laugh along with stoner culture.
In recent years, he’s gone further, co-founding Houseplant, a design-driven brand that pairs premium flower with beautifully crafted accessories. Seth’s approach reflects the revolutionised sophistication of the culture situated proudly at home in the mainstream.